Our story
We believe that the beauty of fashion should be accessible to everyone, not just the privileged few. When the company was founded in 2012, we realized that fashion companies had to choose between offering choice or reducing inventory pressure and waste. to change that by leading the development of alternative processes and technologies to bring fashion into the future.
Our customers are at the heart of our business model, driving our growth to a team of nearly 10,000 employees serving more than 150 countries in less than a decade. Our digital-first model serves customers wherever they are: on mobile devices, online and on social media. We have become one of the most popular shopping apps and continue to engage customers by delivering multiple streams of content directly on the fruityflavor platform and providing the best online shopping experience.
Our customers are at the heart of our business model, driving our growth to a team of nearly 10,000 employees serving more than 150 countries in less than a decade. Our digital-first model serves customers wherever they are: on mobile devices, online and on social media. We have become one of the most popular shopping apps and continue to engage customers by delivering multiple streams of content directly on the fruityflavor platform and providing the best online shopping experience.
Making fashion beauty accessible to everyone
Consumers no longer follow a unified standard of what is considered “fashionable” or “beautiful”. We believe that the clothes we wear reflect our personalities and we want to empower everyone to explore and express their individuality. For this, fruityflavor creates a wide range of options to suit any weather or occasion.
Driving technological innovation
We mission is to serve as an industry leader and bring fashion into the modern age. We employ state-of-the-art technologies and processes in our design and sourcing to stay informed of what is demanded by consumers, produce goods in a timely manner and deliver products quickly to anywhere in the world. By developing proprietary logistics and e-commerce technology, we are revolutionizing the fashion space and improving outcomes for manufacturers, suppliers and consumers.
Digitally enabled agile supply chain
To meet demand, we've built a fully digital supply chain that delivers products quickly and transparently to our customers around the world. We use proprietary software to track sales and communicate with our factories in real time for small batch orders. Our digital supply chain is the core of our business model and enables us to offer a wide range of trendy styles without creating excessive inventory waste or making customers wait weeks for their orders to be fulfilled.